Last Updated: April 5, 2025
At FarmerQue, we are committed to protecting your privacy and ensuring the security of your personal and business information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you access or use our website, mobile applications, and other services (collectively referred to as the "Platform"). By using the Platform, you agree to the collection, use, and sharing of your information as described in this policy.
1. Information We Collect
1.1 Personal Information You Provide
When you register on the FarmerQue Platform or interact with our services, you may be asked to provide certain personal information, including but not limited to:
- Full name
- Email address
- Phone number
- Physical address
- Gender
- National ID or Passport number (for verification purposes)
- Bank account details or mobile money information (for payment processing)
1.2 Business/Professional Information
Depending on your role (farmer, buyer, agro-input supplier, expert, etc.), we may also collect:
- Business name and registration details
- Tax Identification Number (TIN)
- Farm size and type
- Crop types or product offerings
- Certifications (e.g., organic, fair trade, sustainable practices)
- Records of transactions and contracts
1.3 Financial Information
To enable financial inclusion services, we may collect:
- Credit history or score (through third-party partners)
- Loan application details
- Payment transaction records
- Insurance policy details
1.4 Device and Usage Data
We automatically collect information about your use of the Platform, including:
- IP address
- Device type and operating system
- Browser type
- Pages visited and time spent
- Referring URLs
- Cookies and similar tracking technologies
1.5 Location Data
With your consent, we may collect real-time location data to provide weather updates, farm mapping, and logistics coordination.
1.6 Communication and Support Data
We may collect information from your communications with us, such as:
- Customer support requests
- Feedback forms
- Survey responses
- Social media interactions
2. How We Use Your Information
We use the collected information to:
- Create and manage user accounts
- Facilitate transactions between farmers, buyers, suppliers, and experts
- Provide personalized content and recommendations
- Process payments and financial services
- Verify identities and prevent fraud
- Improve platform performance and user experience
- Comply with applicable laws and regulations
- Send promotional materials, newsletters, and service updates (with your consent)
- Connect users with experts, agronomists, soil labs, and extension officers
3. Sharing of Your Information
3.1 With Other Users of the Platform
To facilitate transactions, we may share your publicly available profile information with:
- Buyers interested in your produce
- Farmers seeking your products or services
- Experts offering advisory services
- Agro-input suppliers and distributors
3.2 With Service Providers and Partners
We share data with trusted third-party vendors who assist us in operating our services, such as:
- Payment processors and financial institutions
- Logistics and transport providers
- Weather data APIs
- Cloud hosting and infrastructure providers
- Marketing and analytics companies
3.3 Legal Compliance
We may disclose your information if required by law, regulation, court order, or government request, or to protect our rights, property, or safety.
3.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. You will be notified via email and/or prominent notice on our site prior to any change in ownership or use of your data.
4. Data Security
We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These include:
- Encryption of data in transit and at rest
- Secure authentication protocols (e.g., two-factor authentication)
- Regular system audits and vulnerability assessments
- Role-based access controls
- Secure integration of third-party tools
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
5. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When you delete your account, we will take reasonable steps to remove your personal information from active databases within 30 days, subject to legal holds or legitimate business needs.
6. Cookies and Tracking Technologies
We use cookies and similar tracking tools to enhance your experience and gather insights into how you use our Platform. These technologies help us:
- Remember your preferences
- Track usage patterns
- Deliver targeted advertisements
- Analyze traffic and optimize our services
You can control cookie settings through your browser or device, although disabling them may affect the functionality of the Platform.
7. Children’s Privacy
Our Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such data, we will delete it immediately.
8. International Data Transfers
FarmerQue operates globally, and your data may be transferred to and processed in countries outside your country of residence, where privacy laws may differ. We ensure that appropriate safeguards are in place to protect your data during such transfers.
9. Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
- Access and download your personal data
- Correct inaccuracies in your information
- Delete your data (subject to legal requirements)
- Object to or restrict processing
- Request data portability
- Withdraw consent at any time
To exercise these rights, please contact us at privacy@farmerque.net. We will respond within 30 days.
10. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Any revisions will be posted on our website with an updated effective date. Continued use of the Platform following any changes constitutes acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us:
- Email: info@farmerque.net
- Phone: +254719106700
- Address: Westlands, Nairobi, Kenya
- Website: www.farmerque.net
Thank you for trusting FarmerQue. We are committed to building a transparent and secure agricultural ecosystem that empowers every stakeholder while respecting your privacy rights.
FarmerQue: Connecting Fields to Futures.